In this episode, your host welcomes business bestie Tara Paton – a marketing strategy queen who works with beauty and wellness entrepreneurs to increase revenue, build customer traffic, and expand their product line. Launching a business in the middle of the pandemic, Tara reveals the trauma and emotions of breaking away from corporate America. Listen in as Kimberly and Tara discuss how to recover from corporate PTSD, shed the corporate mindset, and learn to do what feels good rather than what we’ve been told to do. In this episode, your host welcomes business bestie Tara Paton – a marketing strategy queen who works with beauty and wellness entrepreneurs to increase revenue, build customer traffic, and expand their product line. Launching a business in the middle of the pandemic, Tara reveals the trauma and emotions of breaking away from corporate America. Listen in as Kimberly and Tara discuss how to recover from corporate PTSD, shed the corporate mindset, and learn to do what feels good rather than what we’ve been told to do.

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KEY POINTS:

•  Why did Tara Paton leave the corporate space?

•  What is corporate PTSD?

•  How the pandemic spurred a new age of entrepreneurs

•  The most challenging part of transitioning into entrepreneurship

•  Tips to shed the corporate mindset

QUOTABLES:

•  “When you’re in corporate, you’re going, going, going, and you’re nonstop, and everything is getting from point A to B as fast as you possibly can. You’re not really checking in with you as a person.”

• “A lot of the traumas that are put upon us or that we experience are put upon us because of the rigidity of the structure of what is corporate America. And so you go into entrepreneurship, and you think that you have to do the same things. And you actually don’t.”